FTSE 100 corporate reporting trends 2010

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W elcome to the sixth edition of Black Sun’s research into the FTSE 100 Annual Reports. Contents Introduction Research and analysis Vision and leadership Governance Market trends and outlook Business description Strategy Risk Corporate responsibility Performance Approach to reporting Methodology 2 6-34 6 9 14 17 19 22 25 28 31 35 36 In this annual analysis we highlight trends in corporate reporting. We have included some key statistics and comparable data, which we believe will help companies to assess their communications performance and overall reporting. We hope that you find our research an insightful and constructive contribution to the narrative reporting debate. The team at Black Sun Corporate Reporting June 2011 Data file www.blacksunplc.com © Black Sun Plc 2011 1