Overall vision – wider stakeholder commitment? AXA 2009 Activity and Corporate Responsibility Report Financials France pp 6-7 AXA present a clear statement of their mission, responsibility and values, vision and strategy on these pages. Each stage is mainly customer focused but, within their vision statement, their commitment to other stakeholder groups is also highlighted. Overall, this section informs the reader of the Company’s long-term focus as well as the shorter-term strategies in place to guide the Company’s day-to-day decisions. 16 Integrated thinking in reporting