Leadership commitment – communicating from the top? BASF 2010 Annual Report Basic Materials Germany pp 8-9 Within the Chairman’s statement, there is significant focus given to issues of sustainability and responsibility and why these are central to the company strategy. The presentation of these non-financial areas within the statement demonstrates to the reader the commitment stemming from the Board and its implementation throughout the business strategy and activities. www.blacksunplc.com © Black Sun Plc 2011 21