About Black Sun Black Sun is one of Europe’s leading specialist corporate reporting consultancies. We help large organisations build greater trust and confidence with investors and other corporate stakeholders through Corporate Reporting. Corporate Reporting is the critical component by which companies communicate their activity, performance and future prospects to their shareholders. In these uncertain times, it has never been more challenging or vital for companies to rebuild trust and protect the value of their business. For many companies, corporate reports are the best opportunity to communicate brand, culture, values and their investment story. At Black Sun we are firm believers in the value of corporate reporting to both companies and investors. As strategic thinkers, the focus of our approach is our unique ability to combine knowledge of current issues with an understanding of our clients’ businesses, to develop powerful communications solutions. Our reputation has been established through a unique combination of in-depth market analysis, ambitious creative thinking and over 20 years’ experience of working with some of the biggest and most respected companies in the UK and international markets. For more information on Black Sun’s International Integrated Reporting Research 2011 and to order any of these three publications, please contact Sallie Pilot at spilot@blacksunplc.com. Contents Foreword Introduction Research focus Framework for integrated reporting Business description Overall vision Leadership commitment Strategy and objectives Performance Risk and opportunities Governance Future outlook 1 2 3 4 6 13 20 27 34 41 48 55
