ABOUT THIS REPORT About the Contents of this Report 08 SUSTAINABILITY REPORT 2009 | PETROBRAS 09 and environmental responsability reports. in content selection, Petrobras has consulted representatives of its 13 strategic stakeholders Report for the first time. It is the consolidation operating and economic performance highlights Report, a publication through which the company rendered accounts on its performance from the perspective of sustainability. In this report, we present information to our stakeholders about our performance as a whole, reflecting the integration among the three pillars of our corporate strategy: growth, profitability, and social responsibility. It is also an statement of the progress we have made Compact, which we are signatories of. assessing social and environmental responsability reports is responsible for the drafting process representatives from 24 areas and subsidiaries information they contain refers to 2008. the information compiled by a network of collaborators, which, in 2009, totaled 290 people. and are used as input to prepare the report’s content, which is validated by the commission before being published. Level of importance of the topics for the company: influence of the economic, social, and environmental impacts consulted, including members of the commision in charge of preparing and assessing social provide information on all key indicators under the guidelines and the content of which is submitted to external verification. In 2009, this verification was Level of importance of the topics for the stakeholders: influence of the economic, social, and environmental impacts stakeholders’ perspective and compare it with that of Petrobras in order to structure a matrix that reflected the issues that were priority to both parties (chart below). i i See the KPMG statement on the 2009 Sustainability Report on page 153. 2 1 4 3 See the GRI table of contents on page 146. AVERAGE ASSESSMENT QUADRANT STAKEHOLDERS => 5 PETROBRAS => 5 the report. DESCRIPTION 4 3 2 1 i Learn more Petrobras’ commitment to the Global Compact in the chapter that has the same title. < 3.50 < 3.50 ing to specific requests. - => 3.50 => 3.50 d- < 3.50 < 3.50 ing to specific requests. PRESENTATION, MANAGEMENT SYSTEM, AND TRANSPARENCY Profile 20 performance, integrated management, sustainable development, human rights, diversity, principles of work, sustainable social investments, and the commitment of the workforce. Focused heavily on of projects, ventures, and products throughout their life cycles on the economic, environmental product eco-efficiency, among others. Fifteen guidelines support the Policy and contain several risk assessment and management, community relations, accident and incident analyses, product contingency and management. covers issues such as attracting, developing, management practices and processes that lead to to build solutions with employee representation Petrobras’ activities are the Corporate Practice, & transparency & cultural diversity SUSTAINABILITY REPORT 2009 | PETROBRAS 21 VALUES: policies, in addition to the Principles of Policy has eight guidelines focused on corporate MISSION: Operate in a safe, profitable manner in Brazil and abroad, with social and environmental responsibility, providing products and services that meet the clients’ needs and that contribute to the development of Brazil and of the countries in which it operates. VISION FOR 2020: We will be one of the five largest integrated energy companies in the world, and the preferred choice among our stakeholders. @ Learn more about Petrobras Bylaws and policies at www.petrobras.com. In addition to the policies, the principles and initiatives that Petrobras is a signatory of contribute to the development of actions that are aligned to its commitment to sustainable development Equity program, which was developed by the Women’s Policies. In 2009, we participated in drafting the position of Brazilian companies regarding relevant issues associated with global climate which are to be achieved by 2015 and are related to reducing poverty, to promote education, maternal and reproductive health, to gender equality, and an initiative of the Brazilian Business Council for ATTRIBUTES OF THE VISION FOR 2020: Our operations will be notable for: states of the organization, including businesses in 2009, received entries from 1,477 projects, 785 civil society organizations, and 692 towns. With a focus on transparency and fighting corruption, stand out initiatives such as the consolidates and gives visibility to the position Brazilian companies and other Brazilian society organizations hold with regard to coping with global climate change. Petrobras has been a Roundtable, a statement of business leaders to implement policies and measures geared towards mitigating greenhouse gas emissions, since 2005. provides guidelines for sustainability reporting. PRESENTATION, MANAGEMENT SYSTEM, AND TRANSPARENCY Communication Channels 44 SUSTAINABILITY REPORT 2009 | PETROBRAS 45 ENGAGING THE STAKEHOLDERS Petrobras engages with its stakeholders in several manners, as shown in the schedule below. raised by its stakeholders, Petrobras performs Report chapter). Participants are asked to answer STAKEHOLDER FORM OF ENGAGEMENT customers who have direct relationships with the performance in 2008. Ranging from 1 to 10, ts overall score was 8.12. Over the years, a few issues were raised by & Energy area. Issues have been brought up about the agility in the negotiation process, about scheduled shutdowns, and about how soon information on price adjustments is announced. and logistics department managers and led to an CUSTOMERS Personal, proactive and personalized meetings to strengthen ties and divulge the improvement actions reported by the customers in surveys and at the Customer Channel website (www.canalcliente.com.br), through which and visits of technical support professionals. Report more suited to their expectations. In addition, we carried out surveys focused on a few specific Brazilian capital cities to assess regional issues that can somehow relate to Petrobras’ activities, image, and reputation. COMMUNITIES new projects. Public hearings, visitation program, participation in fairs and events. Regular forums and community committees, sponsorships for social and environmental projects, caravans to divulge public selections, communication via the media and awareness campaigns. CONSUMERS INVESTORS Lectures, information via campaigns, mailing, courses, and exhibitions. which has a specific website through which it receives suggestions, criticism or complaints. citizens, the workforce and the company’s senior management, the Ombudsman’s Office is a tool to value human rights and the principles of the made via phone, fax, letter, e-mail contacts or in person, the area completed 11,193. Petrobras periodically conducts surveys to measure the satisfaction level of direct customers and consumers in Brazil and in other countries, taken include improvements made to meetings held prior to negotiations, the review of processes that impact the customer, and increasing the use of the Customer Channel tool in trade relationships. Petrobras registered topics arising from analysts to send suggestions and get answers to their questions. PRESS Relationship via the www.noticiaspetrobras.com.br website, press releases, press conferences, special publications, monthly newspapers, technical visits, relationship courses, special issues (advertorials dedicated to Petrobras-related topics), e-mail and telephone. CIVIL SOCIETY ORGANIZATIONS PUBLIC AUTHORITIES Reports, meetings, public hearings, environmental monitoring and representations in states and municipalities. INTERNAL AUDIENCE analysis with a structured questionnaire administered by telephone or personal interview. Its purpose is to assess customer perceptions on topics that are relevant to the business and demonstrations were related to the lack of jobs and infrastructure in neighboring municipalities. We have worked with state and federal government agencies in order to drive joint inter-institutional actions that will lead to public and private investments in the region, with reflexes on improving the quality of life and environmental management. among Brazilian drivers, according to an image survey conducted in 2009 by Petrobras SUPPLIERS Responsible Partnership Program, which drives the adoption of practices aimed at safety, environmental and social responsibility, human health, and service and product quality, based on a list of requirements website (www.petrobras.com.br/CanalFornecedor). SCIENTIFIC AND ACADEMIC COMMUNITY develop action plans and mechanisms to increase customer satisfaction or to revert dissatisfaction. RESULTS AND CONTRIBUTIONS TO SOCIETY Contributions to Society and Indirect Impacts 94 SUSTAINABILITY REPORT 2009 | PETROBRAS 95 ENVIRONMENTAL SPONSORSHIPS We also support projects and initiatives that invested approximately R$93.9 million in 95 environmental projects. In alignment with management challenges regarding social responsibility and climate change, in 2008, Petrobras reformulated the Petrobras Environmental Program and INVESTMENTS IN ENVIRONMENTAL PROJECTS PERFORMANCE LINE expanded its scope to “Water and Climate: INVESTMENTS IN CULTURAL PROJECTS PERFORMANCE LINE TOTAL INVESTED (R$) NUMBER OF PROJECTS Performing arts 39,871.6 28,368.2 118 144 reinforcing environmental organizations and on sustainable development. Cinema Culture and society 12,270.8 45 Cultural venues TOTAL INVESTED (THOUSANDS OF R$) NUMBER OF PROJECTS 5,378.1 4,131.7 2,938.6 1,333.9 154,578.3 17 31 18 23 614 Immaterial heritage Literary events Recovery or conservation of coastal, marine and freshwater species and environments Carbon fixation and avoided emissions 8,859.0 5,836.2 19 17 Literary production TOTAL Others TOTAL 35.1 93,873.2 1 95 anniversary and it is acknowledged as the project that Petrobras has sponsored for the longest period and it counted on the participation of the society as a whole, especially coastal communities, which have played a fundamental role in the positive result of releasing more than 9 million sea turtles into the sea, considerably recovering three of the five species that were endangered in Brazil. In the 2008/2009 season, the project registered a total of approximately 20,000 nests, including the nests on the coast and on oceanic islands, on about a thousand kilometers of beaches. Brazil is currently of marine biodiversity preservation projects in Latin In addition, we sponsor projects that contribute to the ongoing construction of the Brazilian cultural memory, consolidating the work of rescuing, recovering, organizing and documenting the material and immaterial culture, prioritizing those at risk and boosting access to production and dissemination, preservation and memory, and training performance lines. SPORTS SPONSORSHIPS Petrobras invests in sports and supports projects throughout Brazil by means of different programs for many modalities. In the Petrobras on football, handball, surfing events and tennis. sponsoring events, the company cooperates technologically with the teams in motor racing and motorcycling competitions, and the projects are used as a field of research and development for approximately R$42.4 million in sports projects. In 2009, the company reinforced its support for Brazilian handball by sponsoring the first CULTURAL SPONSORSHIPS Petrobras’ cultural sponsorship is in line with the public policies for the sector and highlights the company’s commitment to social responsibility. In 2009, a total of R$154.6 million were invested in cultural projects. By the Petrobras Cultural Program, the company sponsors initiatives of public interest and provides democratic access to the resources nationwide, line up with a cultural policy of social reach and of affirmation of the Brazilian identity. teams from schools from all Brazilian regions, bringing together some 10,000 students aged 11 to 14 years. INVESTMENTS IN SPORTS PROJECTS PERFORMANCE LINE TOTAL INVESTED (R$) NUMBER OF PROJECTS Incentive sports TOTAL 5,606.2 42,411.8 2 43 www.blacksunplc.com © Black Sun Plc 2011 19
