Overview How we have categorised the approaches taken and who we looked at Direct iMpact This group includes companies with a direct environmental impact or social responsibility core to their business, necessitating active management. Regulation has usually driven the initial focus on the issues as companies focus on minimising risk and ensuring compliance. Often, this leads to cost savings in business processes which are realised as companies discover new ways to improve products and services. This category could include companies operating in sectors such as: basic materials, oil & gas and some consumer industries. anglo american United Kingdom, Basic Materials anglo Platinum South Africa, Basic Materials BaSF Germany, Basic Materials Implats Platinum South Africa, Basic Materials Annual Report 2009 A strategy for unlocking value I N T E G R AT E D A N N U A L R E P O R T 2 0 1 0 Financial, social and environmental performance Page 10 Page 12 Page 14 Page 16 integral This group includes companies where the business itself is focused on creating solutions that meet sustainability challenges – directly or indirectly – and where products or services can help to reduce impacts or deliver sustainable solutions. Demand for these solutions is increasing with national regulatory initiatives and retailers’ tougher sustainability criteria being driven by consumer preferences. This category could include companies operating in sectors such as: healthcare, biotechnology and utilities. Bc Hydro Canada, Utilities Fibria Brazil, Basic Materials novo nordisk Denmark, Healthcare Novo Nordisk A/S Annual Report 2009 novozymes Denmark, Healthcare Financial, social and environmental performance Creating value through innovation BC HYDRO ANNUAL REPORT 2010 Sustainability Report THE NOVOZYMES REPORT 2010 Page 30 Page 32 Page 34 Page 36 Strategic This group includes companies which view sustainability as a key driver of strategy and aim to play a part in driving the world toward sustainability. This includes companies that do not fit in the first two categories, with little direct impact, and businesses that are not creating sustainable solutions, but those that recognise their role in society and promote sustainability as a means of differentiation and competitive advantage. This category could include companies operating in sectors such as: technology, financial and some consumer industries. aXa France, Financials TRUST, DRIVE AND PROOF 2009 Activity and Corporate Responsibility Report Indra Spain, Technology natura Brazil, Consumer goods YES TO AGILITY, TO SUSTAINABILITY, TO TALENT, TO TECHNOLOGY Indra Informe Anual 09 A N N U A L R E P O RT N AT U R A 2009 Page 44 Page 46 Page 48 6 The integrated journey