€ 23.2 billion sales 41% increase in EBITA 60% (co-) leadership Net Promoter Score “2009 was all about staying focused and acting decisively. As a result of the swift action we took, the Philips of 2010 is clearly a more agile, better company than the one that went into 2009.” Gerard Kleisterlee, President One Philips focus on Health and Well-being Synergies across the portfolio One mission Improving people’s lives One promise “sense and simplicity” One company Common, end-user-driven innovation process Strong global brand Channel access and global presence Engaged workforce Technology, know-how and strong IP positions Economies of scale, e.g. shared service centers me e Ho lthcar a He Prof Hea essio lthc na are l Healthcare Professional Lighting Li Healthy fe & Personal Care es t yl H o te m e ra Liv c ti ve ing & Livin g e me H o ti n g h Li g ig h L ti n g Co nsu m e rL In if www.blacksunplc.com © Black Sun Plc 2011 51
