Fibria 2009 Sustainability Report Basic Materials Brazil 3 preparatiOn Background: Fibria has a strong presence in the global market for forest products, they have a production capacity of 5.25 million tons of pulp and turn out 179,000 tons a year of thermal, carbonless and printing papers. They invest in the cultivation of forests as a renewable and sustainable source of life, in order to generate wealth and economic growth, promote human social development and ensure that the environment is protected. The Company’s vision is to consolidate the planted forest area as a generator of economic value as well as generating healthy profits whilst ensuring environmental conservation, social inclusion and improved quality of life. Sustainability Report Fibria is a recent result of a merger of two companies and their 2009 Report aims to present the main elements of Fibria’s economic, financial, social and environmental performance. content review: A foreword to the Report sets the tone, clearly stating Fibria’s commitment to the best practices in corporate governance and socio-envrionmental responsibility. It is honest and transparent and commits to not just showing accomplishments, but shortcomings and improvements that need to be made. This is reinforced by an explanation of their commitment to stakeholder engagement and their collective expectation that the Company would turn in a high economic, social and environmental performance. They have also invited stakeholders to inform them to what extent their expectations were met. The information contained in the Report is based on a Materiality Matrix, from which the ten most important issues are identified. These underpin the future strategy and as a result Fibria’s vision and strategic objectives contain a great deal of non-financial goals and priorities, which come across as truly integral to the business. The Group strategy is presented diagrammatically and shows the overall sustainability goals outlined alongside the financial objectives of the business, demonstrating the importance of both areas to the future, maintained success of the business. Financial and non-financial performance data is provided and presented in the context of the way in which the Company has operated responsibly. Interestingly, there is equal attention paid to environmental and social responsibility – perhaps surprising given the environmentally based nature of the business. Also, within their governance section, they discuss their code of conduct which includes issues such as ethical and honest behaviour, and the importance of building stakeholder relationships. Integrated reporting gives a more complete picture of the company and its business strategies as well as having internal advantages, helping improve the quality of its management processes. See page 55 for comment from Fibria Summary: This Report is promoted as the primary disclosure document reporting performance for the year although the Company also produces a separate financial statement and a Form 20-F. It is introduced as an environmental, financial, social and economic report, however the emphasis is very much on the non-financial elements rather than the operational performance of the Group. Overall, the Report comes across as fairly integrated with details given on how environmental and social factors influence the business strategy and decision making. They have used the GRI framework to report against but also mention numerous other assurance standards. 32 The integrated journey
